Increase Your ROI by Email Marketing
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however, some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. Basically, the use of email to promote products and/or services is known as email marketing. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at: The content. But with direct email marketing, the advertising is the content. Email marketing has several key advantages over traditional mail marketing, including the following:
• An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them. • Over half of all Internet users check or send email on a typical day.
• Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.